In a fabulous business book about sticky ideas, the authors propose that you need to get past the curse of knowledge.  Meaning, if you are a car mechanic, and a totally car-ignorant customer comes with a problem, and you use all your industry jargon on her which is completely over her head, you’ve totally lost your customer.

Try to understand what it’s like to not understand.  I encounter the curse of knowledge all the time, having been born, raised, and acculturated Orthodox.  I don’t really KNOW what it’s like to not KNOW what it’s like to be Orthodox.  And vice versa!  See, this is why we need each other’s help so badly.  That’s how we’ll get past the curse of knowledge.

In my opinion, the biggest difference we have is not ideology.  It’s culture.  This is encouraging to me, because approaching the gap this way makes it a lot easier to close.  Example: when I moved from Israel to Buffalo Grove, Illinois (more on BG later), I had no idea that some Jews celebrated Halloween and Valentine’s Day.  Nor that birthdays were regarded as an enormous event.  I wasn’t judging anyone who did – it was just very, very new to me.  Now I understand that Jews don’t celebrate Halloween because they believe in paganism.  It’s a cultural thing.   This makes me happy.  And when momma is happy, everybody be happy.